After reviving the oldest operating soda fountain in the state of Wyoming, I can tell you firsthand that there is something deeply meaningful about bringing an old place back to life. Yet, like most things we romanticize from a distance, it’s usually a whole lot less romantic up close.
Since buying the soda fountain five years ago, I’ve had a lot of people ask about following in my footsteps. So in this podcast episode, I pulled together a few of the lessons that I feel are the most important when it comes to running a small-town business. Here we go.
Podcast Episode Highlights:
The element of risk in running a small town business
Lesson #1: Solve a problem
Lesson #2: Respect the history—but also listen to your gut
Lesson #3: Diversify. Or else.
Lesson #4: Don't forget to market to out-of-towners
Lesson #5: Create an experience
Lesson #6: Lean into your liabilities
Lesson #7: Don’t listen to your customers too much
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