This week's episode is all about lead generation and LinkedIn Ads. Anthony Blatner has had an incredible career over the years, but his speciality is how to help business start generating more leads. Pretty much every business, big and small, wants to generate more leads. It's the basis of helping to grow revenue. But for way too many businesses, there's a lack of understanding around the buyer persona, the customer journey and the key metrics that help businesses identify where they generate leads from, at what cost and for what return. If you've been trying to figure out how your business can focus on lead generation that actually works, you'll want to check out this episode. I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.
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