EP60 The Squirrel Sisters on Food Startups, Pregnancy Discrimination and Finding The Right Investment

Sisters Gracie and Sophie Tyrrell are the founders of the award-winning snacking brand Squirrel Sisters.The business was launched in 2015 after Sophie was diagnosed with a life-threatening condition and became sensitive to gluten and sugar. Gracie made it her mission to create deliciously indulgent snacks that are 100% natural and free from gluten and added sugar for her sister to enjoy. In this episode, we talk about all things food startups and how to get from home kitchen to retail shelf. Gracie and Sophie share how they found a suitable manufacturer, upscaled their business and used innovative methods to get their products stocked in the UK's best-loved retailers.We follow the sisters' journey to finding the right investment and Sophie reveals the discrimination she faced after becoming pregnant in the early stages of a private investment deal, a moment that completely changed their growth path.This conversation was recorded on 22nd October 2020. I hope you enjoy listening.TeamGuest - Gracie Tyrrell and Sophie TyrrellHost - Frankie CottonProduction Support - Georgia BuchananSound Editor - Beth DavisonGet in touchSend your feedback to [email protected]Tweet us https://twitter.com/TheWotPodJoin us on Instagram https://www.instagram.com/thewotpod/Or hop over to Facebook https://www.facebook.com/thewotpodEpisode resourceshttps://squirrelsisters.com/products/Connect with Squirrel Sistershttps://squirrelsisters.com/https://www.facebook.com/squirrelsistershttps://www.instagram.com/squirrelsisters/https://twitter.com/squirrelsistershttps://www.linkedin.com/company/squirrel-sisters-ltd/Connect with Frankie Cottonhttps://twitter.com/FrankieCotton_https://www.instagram.com/frankiecotton_/For more information visit https://thewotpod.com