The idea of turning data into money has been a draw since the early days of the term "Big Data." As many companies have learned, sometimes the hard way, this isn't always easy and it's hardly guaranteed to work.
That's where today's guest comes in. For this episode, Formulatedby's Senior Content Advisor Q McCallum sat down with Micheline Casey to explore the what, why, and how of a company monetizing its data. There are a lot of matters to consider, ranging from technology to policy to business model, and she's seen them all.
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