This week, I chat with serial entrepreneur and co-founder of Rückify, Steve Cody.  He has started and built over 15 local and national successful businesses in the tech, rental, service, e-commerce and retail markets which have generated hundreds of millions in sales!

For those who don’t know, Rückify is basically the airbnb of STUFF. In more eloquent terms, it’s a peer-to-peer rental marketplace where you can put just about anything you have laying around your house up for rent. But what’s really amazing to me is the story about how Steve and his neighbour and fellow titan of business Bruce Linton, came up with the idea for this company.

In this podcast, we talk about his journey plus, some of the big challenges he’s faced, whether entrepreneurs are born or made,  and the foundational business principles that have helped him get to where he is today.


Today’s episode is brought to you by Tony Greco’s new online Health & Fitness Portal, TG FITNESS. Tony is an elite celebrity personal trainer who trains the likes of Claude Giroux, Mike Fisher and Carrie Underwood, just to name a few. TG Fitness includes programs that hit on all pillars of overall health, which has kept me in shape during this lockdown. From home workouts to mindfulness, mobility & nutrition modules - you’ll find it all! Just head over to www.TG.Fitness and use the code word DEEP to get 20% off at checkout.

Today’s episode is produced by my media and marketing agency, Deep Digital Media. We specialize in all things podcasts and content creation for people with personal brands and businesses. We actually built and produced the content within TG fitness and are now marketing the brand as well. 

If you’d like to get in touch with me about anything I’ve talked about today, head over to

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