On this episode, host Andrew McDougall chats with category and consumer experts about the trends shaping, shifting, and accelerating markets this year. They cover trends in food, drink, foodservice, beauty, personal care, and household care, as well as the overarching themes that are driving global consumer behaviour, like experiences, rights, wellbeing and technology. They share some of the behind-the-scenes of the trend forecasting process and the profound impact the pandemic has had - and continues to have. This one is a must-listen for marketers as they develop post-COVID-19 strategies for the short, medium, and long term.
Host: Andrew McDougall, Associate Director, Global Beauty and Personal Care.
Guests: Simon Moriarty, Director of Mintel Trends, EMEA,
Alex Beckett, Associate Director, Food and Drink,
Richard Hopping, Global Household Analyst.
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