Following the news that Google and Apple are teaming up to develop a COVID-19 contact tracing app, Mintel experts in technology and consumer trends discuss what contact tracing is and what it means for consumers. With data privacy and security breaches top of mind for many, will consumers see value in participating or will they opt out? How will marketing, incentives, education, trust, and social pressure play a role? Listen now to find out what our experts predict for the here and now of contact tracing.
Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)
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