Krishan Arora is the Founder & CEO of The Arora Project, a digital marketing agency that, among other things, helps companies raise capital through equity crowdfunding. Over the last few years, Krishan and his team have helped raise over $50M in capital for their clients. In this interview, he discusses some marketing best practices, and gives some great advice on how founders can maximize their success on a Wefunder crowdfunding campaign. "Wefunder does not endorse, recommend, or advise investing in any company. "

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