Is your ideal customer avatar (ICA) watching the Real Housewives or Seinfeld? And it does it really matter? In this episode, Harvard lawyer turned online entrepreneur Bobby Klinck joins me to dig into the confusion about what really counts when it comes to audience profiling and the information your really need to apply it to your digital marketing. We also take a dive into connecting with your ICA in Facebook Groups including what works and what is so spammy it's going to get you kicked out!
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