Here’s how the Instagram algorithm works (and why it’s the most likely culprit for drops in engagement)

The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses.

In this episode I'll break down:

• The four broad factors that determine where an Instagram post will appear in feeds
• How to get your Stories seen sooner
• The important extra step to ensure you get more views with IGTV
• The content creation process to ensure Reels are more likely to be seen
• Simple engagement strategies to help the Instagram algorithm respond to your content