You’ve heard it from me before, but I’m going to say it again. Without a strategy, content marketing is just an expensive hobby.

In today’s episode I’m tackling that topic with Justin Brown from Motion Agency, including:

  • Why you shouldn’t be afraid to get really specific about your audience.
  • Why niching down can actually present you with more opportunities
  • People know why they should be working with you
  • The three stage approach to niching down
  • Offer, audience
  • Why what you enjoy doing is just as important as the data when it comes to making choices.
  • The five profiles you can use in your content

Podden och tillhörande omslagsbild på den här sidan tillhör Jillian Bowen. Innehållet i podden är skapat av Jillian Bowen och inte av, eller tillsammans med, Poddtoppen.