Does this title make you puke a little in your mouth?If so, you should definitely listen. In this episode we jam on…For trainers or health professionals that struggle with the idea of selling what’s the play?If someone’s business is location dependent or geogeaphically limited what should they focus on to gain new customers? Is it even worth it to spend time on social media for business purposes?According to SmallBizTrends 83% of new business comes from word of mouth referrals. How key are word of mouth referrals in this new online fitness business space?The power of polarization and why no one cares about tooth brushes. If you’re for everyone you’re for no one. How key is defining your client avatar?If our goal is getting more clients why do so many of trainers try to look cool in front of our fitness friends and clients with fancy vocab and arguing about the minutia when we should be offering solutions to problems our current and potential clients care about?How has COVID changed the fitness landscape? Is the best play to follow the masses and start offering online programming? A subscription monthly newsletter? Razorblades! Or would we be better off swimming the other direction, thinking outside the box, and opening microgyms or buying a u-haul and filling it with equipment and driving around town?Or maybe we all just start mowing lawns?How do you avoid burn out working online?What still gets you excited about this fitness and nutrition space?
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