AdLeaks Week In Review Jan 16th - Jan 23rd

(January 16th - January 23rd)

AdLeaksTV is an easily digestible, entertaining, informative show about Digital Marketing you just have to watch!

I go over the past week or two of the best posts from AdLeaks, answering some of your direct questions as well as cover whats happening in the Digital Marketing industry and community news!

This is nothing like you have ever seen before!

This is AdLeaks Episode 4.

-Thank you Dino Panopoulos!

-Keep in mind this year that the Political arena is just heating up so we are likely to see an unseasonal increase in CPMs due to the election year

-Don’t forget if you aren’t a member don’t forget to joinadleaks.com to get access to all these posts I mention in the video as long as 500 other videos, courses, how to’s, tutorials and more not to mention over 50 amazing deals on your favorite software and services that can save you hundreds of dollars a month!

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📷 HOUSEKEEPING 📷

⭐️ AdLeaks TV Episode 3! ⭐️

📷️ For anyone who missed it last week, this is the week in review in video format with detailed explanations by Tim Burd

https://www.facebook.com/groups/adleaks/permalink/601525974005588/

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⭐️ Welling Media Now Offering Packages Starting at Just $1,500 ⭐️

📷 Official AdLeaks Partner

https://www.facebook.com/groups/adleaks/permalink/602155273942658/

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📷 INDUSTRY NEWS 📷

⭐️ Google Enables Bid Simulator for Target ROAS, Budget Simulator for Maximize Clicks/Conversions ⭐️

Shared by Nicholas Harvey

https://www.facebook.com/groups/adleaks/permalink/602763753881810/

The simulator works the same way it does in manual and Target CPA bidding campaigns. The projected impact of a change is based on your auction data from the past seven days and assumes all other influencers, such as your ads, landing pages, your competitors’ ads and bids, all stayed the same.

Why do we care? The simulators can be helpful directional indicators of the potential performance impact from making bid or budget adjustments. As always, keep in mind the projections are based on historical data and actual future performance can (and often does) vary from these projections.

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📷 VIDEO EDUCATIONAL POSTS 📷

⭐️ Safe Guarding Your Profile and BM ⭐️ (10 mins)

By Justin Brenner

https://www.facebook.com/groups/adleaks/permalink/599094367582082/

Walks you through how to confirm your identity with Facebook in advance to safeguard your profile and BM, this is a must do for everyone

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⭐️ SEO On Fire #3 (Keywords, Part 2) ⭐️ (32 mins)

By Marty Marion

https://www.facebook.com/groups/adleaks/permalink/601466224011563/

This is a private look and walk through of how Marty does keyword research from an over the shoulder perspective. TONS of gold nuggets in here both for SEO as well as Google Ads

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📷 TEXT EDUCATIONAL POSTS 📷

⭐️ Stretching Your Brand Further With Semiotics ⭐️

By David Sharpe with AdZooma

https://www.facebook.com/groups/adleaks/permalink/600473237444195/

This was a GREAT post all about the use of symbols, colors, implied and unimplied meanings in relation to brand building and brand loyalty.

Once you start to unpick how signs and signifiers all work together in a web of meaning, you can identify where your offering sits.

It’s important to remember that people buy products that symbolise what they believe help represent what they symbolise themselves. The world is just one big symbol. If you’re trying to solve a problem for your audience, you’re in essence trying to create a new symbol from scratch for them to identify you by. But trying to do this when every symbol already seems to be taken is tough.

That’s why semiotics is so important: only through understanding symbols can you create one that will be decoded in the right way by the right people.

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⭐️ How to Win with Google Shopping Ads in 2020 ⭐️

By Vincent Beima

https://www.facebook.com/groups/adleaks/permalink/602640233894162/

Vincent gives 3 recommendations to make sure you stay ahead of your competition in 2020 with Google Shopping Ads.

1 - GOOGLE SHOPPABLE ADS

It helps you highlight multiple products that you have available for sale within your sponsored image ad.

See it as their equivalent to Instagram shopping ads.

It's currently running in beta but likely rolled out in 2020.

2 - ALWAYS IMPLEMENT YOUR UNIQUE PRODUCT IDENTIFIERS FOR MORE REACH (FOR PRODUCT FEEDS)

Having a quality product feed is 70% of your Google shopping results. And "quality" means relevant data.

Unique Product Identifiers (UPIs) are a big part of that.

Global Trade Item Numbers (GTIN), Manufacturer Part Numbers (MPN), and brand names are specifically crucial in determining the quality.

Why?

Because Google is able to recognize the exact product by their UPIs. As these are universal codes, Google can identify multiple attributes of your product simply by having the GTIN for example.

So, in short, UPIs determine the visibility of your product listing ads.

3 - AUTOMATIC IMAGE IMPROVEMENTS

If yo...