Catherine Weetman talks to Jamie Butterworth, a founder partner at Circularity Capital. Jamie and the Circularity Capital team help large investors, including financial institutions, global corporations and family offices, to invest in circular businesses which can gain competitive advantage by breaking the link between resource use and business success

Circularity Capital invests in circular businesses and startups, like Winnow, ZigZag, Shark Solutions and Grover. Jamie tells us why there is a need for specialist investment in circular businesses and what specific financial challenges those businesses have, how investors evaluate circular business models, and what is happening as more investors become aware that we’re in a race to solve the climate and biodiversity crises.

Jamie also explains Circularity Capital’s approach to working out what to invest in – through an ‘unintended consequences’ paper.

Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).

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Read on for a summary of the podcast and links to the people, organisations and other resources we mention.

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Links we mention in the episode:

* A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business - buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) and you can use discount code CIRCL20 to get 20% off: https://www.koganpage.com/CircEcon2 It's available in paperback, ebook and on Kindle. If you buy it from online sources, make sure you choose the new edition with an orange cover!

* Jamie Butterworth https://www.linkedin.com/in/jamie-butterworth-a0a48b13/

* Circularity Capital https://circularitycapital.com/

About Jamie Butterworth

Jamie Butterworth is a member of the Investment Committee and part of the Investment Team at Circularity Capital, a specialist private equity firm targeting growth stage investments in business enabling the circular economy. Jamie leads Circularity Capital's work in connecting investee management teams to new business development opportunities in the circular economy and is also head of Investor Relations.

Jamie is the former CEO and part of the founding te...

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