In this episode, we talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next family.Bundlee was selected to join the Centre for Fashion Enterprise’s FashTech Pioneer Programme, is currently on the Climate KIC accelerator and was recently featured in The Guardian.We find out how Eve researched the problems associated with babywear, about some surprising obstacles she had to overcome, and discuss some of the advantages of the rental and subscription business model – for the business and its customers.What I loved about that conversation were the excellent insights for getting started with circular strategies, including exploring the problem from your customer’s perspective, doing a small-scale pilot, and that when your values align with your customers, it means they turn into supporters: rewarding you with useful feedback, loyalty and valuable word-of-mouth marketing. Read on for a summary of the podcast and links to the people, organisations and other resources we mention.
You can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for "circular economy" in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox...
Links we mention in the episode:
* Catherine’s LinkedIn post, suggesting how Mothercare could have adopted circular economy strategies and prospered
* Rethink Global rethinkglobal.info
* Eve Kekeh on LinkedIn https://www.linkedin.com/in/evekekeh/
* Bundlee https://bundlee.co.uk/
* Bundlee on social media https://www.instagram.com/bundleebaby/ https://www.linkedin.com/company/bundlee/about/ https://twitter.com/bundleebaby https://www.facebook.com/bundleebaby/
* Hire Street https://www.hirestreetuk.com/
* NuWardrobe https://www.thenuwardrobe.com/
* By Rotation – peer to peer clothes lending https://www.byrotation.com/
* Sustainable Work Spaces https://www.sustainableworkspaces.co.uk/
* Rent the Runway renttherunway.com/
About Eve KekehEve Kekeh is the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will just be outgrown. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next renting family to enjoy.
