Today I'm talking with Anat Shperling, the co-founder and CEO of Toya, a Roblox game studio based out of Israel. Anat and her team started building games for UGC platforms in 2016, first on Minecraft, before moving fully over to Roblox. Anat's company Toya is a female-led studio developing digital games and media to empower a growing female user base.

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