Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance.

He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Dr. Lustig holds a BS from MIT, an MD from Cornell, and an MSL from UC Hastings.

We discuss neuromarketing, addictive products, 7 key differences between pleasure and happiness, and much more.

FitMind Neuroscience-Based App: http://bit.ly/afitmind

Website: www.fitmind.co

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