John DeMato

Photographer & Visual Story Expert

Leading Behind the Lens

Episode Summary

When I signed a copy of my book for John DeMato, I said: "You make moments matter with your amazing work!" I later realized John displays a form of leadership I had not considered before—leadership behind his camera lens. I sat down with John to discuss why this often-overlooked form of leadership matters.


John DeMato is a branded lifestyle portrait + virtual photographer who collaborates with expert-based business owners to create an emotional connection with their audiences through persuasive visual storytelling.

More than just a photographer, John sets his clients up for success beyond the portrait session by strategizing with them on how to best leverage their image content for every touchpoint across their online presence - website, social media, presentations, digital ads, blogs, etc.

John spent more than 20 years working as a television producer for Maury, Yahoo, reality shows, and private corporate clients. John is a C-Suite Network Advisor and a Photography Sponsor for the NYC Chapter of the National Speakers Association. He also educates photographers on creating a memorable online presence as a guest contributor for several photography websites.














Leadership Quote

The best way to lead and influence others to get past what's holding them back? Show, don't tell.

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Full Episode Transcripts and Detailed Guest Information



Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast)


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