Out of all the spirits categories, you wouldn't think that whiskey would be one that would need to be classified as misunderstood.
Yet, childhood friends, JD and Chris found that their favourite spirit was indeed much maligned by their friends who didn't find the spirit very approachable.
So the pair started Misunderstood in an attempt to try and bring their friends around with the perfect blend of complexity and drinkability.
Starting the brand with no more experience in the industry than what they had gained through drinking the spirit, they set themselves the ambitious task of appealing to those who experience 'whiskey-phobia'.
But how do you take a spirit that is hundreds of years old and make it more approachable?
We talked to Misunderstood’s co-founders J.D. Recobs and Chris Buglisi about blending infusing and of course making cocktails. For more information on Misunderstood Whiskey, go to misunderstoodwhiskey.com
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