Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker.

In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a better marketer and stay ahead of trends.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at

See Privacy Policy at and California Privacy Notice at

Podden och tillhörande omslagsbild på den här sidan tillhör Gallery Media Group & Jim Stengel. Innehållet i podden är skapat av Gallery Media Group & Jim Stengel och inte av, eller tillsammans med, Poddtoppen.