This week we talk to Vanessa Severiano, a growth, branding, and sales expert who is also the host of the excellent podcastThe Business Side of Fitness.

Find out more about Vanessa and what she does at

In this episode, she talks about changing consumer expectations, where you need to focus your sales and marketing efforts right now, and why mission-driven companies will win long term.

This podcast is brought to you by Glofox, a gym software management company. If you are looking to accelerate growth, work efficiently and deliver a well-branded boutique customer experience, check us out at

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