This week we talk to Bryan O’Rourke, the President of the Fitness Industry Technology Council who holds a range of different leadership, speaking, and advisory roles across the fitness industry.

You can find Bryan here:

In this episode, Bryan talks about how the growing influence of technology in fitness over the past few years, how major tech companies are moving into the fitness and health space and what large franchises and independent operators need to do in as the market becomes more competitive. T

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