E94: Mundial

Mundial started life in 2014 as the football hipster's magazine of choice, and built a publishing brand around the culture and obsessions of fans, from retro boots and exotic European kits to cheap continental travel and South American derbies. James Brown, the former loaded editor and previous guest of Unofficial Partner, described Mundial’s appeal as ‘the draw of the unfamiliar and the thrill of discovery’. So we today we talk about the past, present and future of Mundial with Owen Blackhurst the journalist and head of business about the company’s post-print strategy, digital transformation and the market for football content.

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