This is the episode 2 of our series Esports Economics in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.
The conversation is focused on sponsorship and the key question of return on investment and builds on some of the threads we covered in episode 1.
Our guests are Carlos Alimurung and Nicholas Bruce.
Carlos is CEO of ONE Esports, the esports joint venture between ONE Championship and Dentsu.
Nick Bruce, Vice President of Consulting and Research for Asia at Nielsen, based in Tokyo.
So we challenge many of the preconceptions about esports among the brand marketing community, the arguments for sponsorship versus programmatic advertising and the big differences between rights packages developed in esports compared to those in traditional stick and ball sports marketing.
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