We were at Leaders London this week and did a live session in front of a carefully selected audience of sports biz execs. The premise was simple enough, how can two amoral chancers like me and Sean build a new billion dollar sports property by cobbling together all the best bits from elsewhere and selling it to private equity, venture capital, media, sponsors or anyone else with deep pockets and a ‘Passion for Sport’?  

To make it work we sought advice from no fewer than 11 very expensive experts from the Unofficial Partner WhatsApp Group, who came along to Twickenham with us. So you’ll hear the following people over the course of the next hour: Matt Rogan, Richard Ayers, Michael Broughton, Sophie Hind, Jane Purdon, Nic Coward, Patrick Massey, Gary Linke, Giles Morgan, Murray Barnett and Alex Inglot. 

If you want to see how the Billion Dollar Brainstorm came about, you’ll need to catch up with the Unofficial Partner newsletter, which comes out every Thursday, subscribe via unofficialpartner.com

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