Today’s guest is American golf blogger, journalist, podcaster and broadcaster Geoff Shackelford, who’s just back from Whistling Straits after covering the Ryder Cup. 

Geoff’s one of the best and most astute observers of the game, his website and newsletter are essential reading not just for the golf industry but for the wider sports business too. 

We talk about golf’s perennial pursuit of youthful audiences, the implications of the betting era and the threat of disruption to the tours from the Premier Golf League and other iterations, backed by private equity and Saudi money. 

If you like the podcast, you’ll really like the Unofficial Partner newsletter, which comes out every Thursday, subscribe via

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