One out of three high-income shoppers likes to interact with a sales associate when shopping for luxury goods, 35% cite helpful sales professionals as a top factor in doing business with a brand, and 15% of consumers say that a relationship with a sales associate is a primary driver of luxury goods buying decisions.
Luxury Institute’s State of the Luxury Industry 2020 report, based on surveys of more than 3,100 affluent consumers around the world, details the critical role played by luxury salespeople as brand ambassadors and catalysts for sales in dozens of industries.
In this podcast, Milton Pedraza shares how, despite the gains made by online commerce, stores and sales associates remain central to the success of luxury brands.
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