Today, consumers and goods and services brands have been persuaded by digital ad platforms that privacy and personalization are mutually exclusive. The operating assumption is that individuals need to compromise their data, and their privacy, in order to get “free” services and personalization. That is a false choice. The reality is that the Big Tech ecosystem is only the first chapter in the life of the internet. The existing model has too many downsides to remain viable. Emerging forces are converging to decentralize the internet, freeing it up from its dependency on tech giants. These forces are not visible to the naked eye today. When they converge, they will reverse the current B2C model, and will empower consumers and legitimate goods and services sellers to evolve into mutually beneficial Me2B business relationships. There is a truism about digital trends; by the time you can measure a trend, it’s probably late. In this podcast, Luxury Institute has identified several emerging digital forces. Some are apparent, and some are barely sprouting. When they converge, they are likely to drive a new business model of the internet that reverses the seller/buyer relationship from “B2C” to “Me2B” and puts consumers in charge over the next decades. To download a copy of the white paper, please visit LuxuryInstitute.com
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