You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes...

Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and also Matt's individual skills.

Initially, being hugely passionate about design, Matt speaks about his journey of growing a team and how data now plays such an integral role in Talent's campaign-led marketing approach. 

With a structured way of working, Talent take an approach of building their content around six campaigns a year tied in with the strategic business objectives. Mapping journeys, utilising tech and having a clean database to do 'proper' marketing - this all exists for Matt and his team. Sounds like a dream, right? 

Great episode to understand how things can work and what steps you need to take to get it working.

Yo, Paiger! Congrats on your recent innovation win, proud to have you have partners.

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