"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it.
Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he does not know everything about recruitment marketing, you get the feeling his desire to improve everything will see him go far.
This episode talks about agility, Scrum methodology and process automation as well. We're certain it's going to give loads of food for thought to you as to how you can setup marketing
Over to you to give it a listen and give your feedback. Ta Paiger, it goes without saying.
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