Ready for more killer tactics? Check out the Titan Mastermind: https://www.titaninvite.com/?code=Andrew
Want to hear more from Innovations and Breakthrough Podcast: https://open.spotify.com/show/7jazNLWuS4Kw47Gpcl9T1M
To Learn more about Rich Goldstein's Law Firm: https://goldsteinpatentlaw.com/
Contact him at [email protected]
[Most people struggle with how to get started. It’s the blank paper syndrome. How do you get started….?]
Ideation:
Look at niche sites like Etsy, Uncommon goods, Pinterest, etc.
Story analogy: read Harry Potter, Lord of the Rings, Star Wars,
then write Game of Thrones
Amazon Selection
[I know that Amazon is your platform of choice to sell your products. How do you investigate whether a product is sellable?]
First, see if there is keyword demand
See what competition looks like
How many reviews?
Where can you improve products?
Look at negative reviews to see where you can improve
[Once you know the type of product you want to sell. - What’s your process for designing a product]
Design of Everyday things Principles
Design of Everyday things book by Donald Norman
Affordances
The affordances of an object determine, naturally, how it can be used
Button affords pushing – Handle affords grasping – Chair affords sitting – Knob affords turning
Constraint
Constraints limit the ways in which something can be used
Ex. Scissors can only open and close
Examples of Poor Design • Trapped between doors!
Handles afford pulling
Using a flat plate would constrain the user to push
Example for Amazon Sellers
Packaging has a pull tab on it.
[[Sometime going full out launching a product can be risky. I know you like to test the waters first. How do you go about testing the waters before you go full out]
PickFu for quick market testing
Have a designer make a few new designs for you:
example patterns
Mock up 2 designs and post to PickFu or facebook groups
Great for easy A/B choice
Titan network
Ready for more killer tactics? Check out the Titan Mastermind: https://www.titaninvite.com/?code=Andrew
