Director of Creative Production Operations at GoDaddy, Adam Palmer discusses how and why the brand began creating episodic documentary content across multiple series in order to humanize brand vision and purpose. Adam offers ideas around best practices for finding great stories and why it’s worth putting a lot of time and effort into the story discovery and casting process for storytelling initiatives, especially as it relates to documentary-style video content. View the work discussed at youtube.com/godaddy

Podden och tillhörande omslagsbild på den här sidan tillhör Credo Nonfiction & Brand Storytelling. Innehållet i podden är skapat av Credo Nonfiction & Brand Storytelling och inte av, eller tillsammans med, Poddtoppen.