Jeff Goodby is advertising executive who co-founded and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones, and he created the "Got Milk?" campaign. This year his agency had 5 commercials in the Superbowl. James and Jeff talk about how Jeff ended up in the Bay Area from Rhode Island and his career path before advertising. Jeff tells James what he learned from a presentation from Steve Jobs, and Jeff recalls some of his own most memorable pitches and how being authentic is oftentimes the most important part of the pitch. They talk about how for a creative, the ad world can be rejection after rejection and how to deal with that. Jeff then elaborates on how difficult it can be for a junior ad executive starting out, and how to navigate the industry when first starting.
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About your host, James: James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line. “Below the Line with James Beshara" is brought to you by Another Podcast Network.
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