The last decade has brought a wave of direct-to-consumer healthcare companies. Instead of building another, Sid Viswanathan and his co-founder Umar Afridi set out to create technology that could fuel the consumerization of healthcare. In 2016, they started Truepill with a focus on the pharmacy industry. Now, they power an end-to-end healthcare experience, have filled over 7 million prescriptions, and facilitate over 50,000 telehealth visits per week. Just three years after launch, Forbes named them to their Next Billion-Dollar Startup list. Sid shares the LinkedIn outreach strategy that led him to Umar, how bootstrapping Truepill in year one impacted their strategy, and why he believes founding teams should be able to launch with only internal resources.
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