Join The Conference Board Marketing Institute Leader, JP Kuehlwein, as he talks with Dr. James Richardson, Founder of Premium Growth Solutions, about his new book, Ramping Your Brand: How to Ride the Killer CPG Growth Curve. Discover the steps used by industry founders to do the intense work that fast growth demands in order to scale their brands exponentially! This book offers a 4-part approach to thinking smarter about growth as a consumer packaged goods (CPG) entrepreneur: Designing to command a premium; Managing a small experiment; Fine tuning the conversion playbook; and accelerating to scale.
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