CB Bhattacharya on his new book, ‘Small Actions, Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value'

Craig Carroll, leader of The Conference Board's Communications Institute, sits down for an engaging talk with Professor CB Bhattacharya, H.J. Zoffer Chair in Sustainability and Ethics, about his new book, 'Small Actions Big Difference:  Leveraging Corporate Sustainability to Drive Business and Societal Value'.

Professor Bhattacharya outlines how employees can take charge, the pathway to sustainable ownership, lessons learned from the pandemic, and driving business value.