Jon Funderud is the CEO of Seaweed Solutions. Since 2009, they have been a pioneer in building up Europe's seaweed production, collaborating with players across the value chain to set up and establish growing and cultivation. Seaweed is an incredible raw material. Regenerative, sustainable, and versatile - seaweed is being used for animal feeds, food ingredients, biofuels, bio-plastics, and pharmaceuticals. It is estimated that the seaweed market will grow to 9.3 billion euro by 2030, 30% of which could be captured by Europe. This episode is a crash course on seaweed's potential. We dive into what's unfolding in Norway and beyond and why seaweed is such a big deal.
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