139. Building Customer-Centric Innovation Into Your Company Culture w/ Dennis Geelen

If you can combine customer-centricity and innovation as a cultural mindset pervasive throughout your company, then you’ve really got a recipe for long-term success.In this episode, I interview Dennis Geelen, Founder at Zero In and author of The Zero In Formula, about building customer-centric innovation into the company's cultural mindset.Dennis and I also talked about:- The 3 main components of customer experience- Why indifference, not hate, is the opposite of love- All things CCI and how it affects culture- Calculating the lifetime value of your customers- Reducing hunger and raising community loveSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.