137. Enhancing EX and CX Through Brand Storytelling w/ Gabrielle Dolan

If your brand is the stories people share about you, the concept of brand storytelling is how you take control of those stories by bringing humanity into the way you lead and communicate.In this episode, I interview Gabrielle Dolan, Speaker and Author at Gabrielle Dolan Consulting and Founder of Jargon Free Fridays, about the trends driving brand storytelling and how to influence stories told about you.Gabrielle spoke with me about:- The power of telling magnetic stories- 5 types of stories that every business needs- Being intentional, authentic, and strategic about sharing who you are- The origin story for Jargon Free FridaysCheck out these resources we mentioned during the podcast:- GabrielleDolan.com- Gabrielle on LinkedIn- Gabrielle on Twitter- Books by Gabrielle- Elise Turner on LinkedIn- Habbot Shoes (Flats)- Ferguson Plarre Bakehouses- Mekong Capital- Columbia RestaurantSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.