133. The 4 A’s of Customer Experience w/ Leah Chaney

Not only should everyone want to have customer experience as an integral part of their org’s DNA, but they should also be accountable for the fact that they are a part of the customer’s experience. In this episode, I interview Leah Chaney, Founder and Chief Experience Officer at BetterGrowth, about her brilliant 4 A’s of Accountability bucketing system.Leah talked with me about- How customer experience is like a theme park- The 4 As and how to scale them- How to weave retention into all of your goals- Cultural impediments to the CX conversationCheck out these resources we mentioned during the podcast:- Buc-ee’s- BreakoutCS- Revenue CollectiveSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can’t see the links? Just search for Customer Experience Podcast in your favorite podcast player.