Nobody likes to be sold to. (Not even sellers, if they’re honest.) Instead of being a sale, customers want a specific solution that originates from their current mindset. In this episode, I interview Kristin Zhivago, Founder and President at Zhivago Partners, about mindset-driven marketing, otherwise known as selling the way that customers actually want to buy. Kristin talked with me about: - How COVID-19 inspired Kristin to formulate mindset-driven marketing - Why so many companies don’t deliver on their promises - Customer interviews & mindset immersion - Selling successfully when nobody likes being sold to Check out these resources we mentioned during the podcast: - Kristin’s book is Roadmap to Revenue - Learn about mindset-driven-marketing: introduction, example, how to sell Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
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