Black political figures from DuBois to Garvey have embraced the notion that Black America's combined "buying power", if harnessed correctly, would be a revolutionary force. But is this true? Morgan State University Professor Dr. Jared Ball joins us to discuss this issue from his new book "The Myth of Black Buying Power".We'll be addressing the limits of buying power, its roots in Cold War liberalism, and how media's promotion of the myth crowds out more radical political analysis. 

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In Search of Black Power is a Black-owned internet show and podcast. This podcast is sponsored and produced by Leaders of a Beautiful Struggle (LBS). The internet show is published in collaboration withBlack Power Media (BPM).

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