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Podcast: Why cultural understanding is key to innovating Aussie tourism’s road to recovery
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Podcast: Why cultural understanding is key to innovating Aussie tourism’s road to recovery

Widespread consumer behaviour, sentiment and aspirations were being largely driven at a cultural level before the outbreak of coronavirus. Heightened by the bushfire crisis, Aussies were already asking for simpler lives – and now six in 10 of us see the pandemic as the reset to how we re-evaluate how we are living.

Travel and tourism expert Kirsty Macmillan talks to cultural behaviour guru Dan Roberson-Jones about how understanding culture and consumer behaviours will drive and innovate the recovery of Australia’s tourism industry.

Learn more about Kantar’s travel and tourism expertise

Podden och tillhörande omslagsbild på den här sidan tillhör Kantar Australia. Innehållet i podden är skapat av Kantar Australia och inte av, eller tillsammans med, Poddtoppen.