What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen.
On this Better Product Launch,Brian Howenstein, VP of product atClusterTruck, shares how they’ve revolutionized food delivery by removing the middleman of third-party delivery apps.
While ClusterTruck is a restaurant, it’s also a software company enabling its competitive advantage. Brian shares how they’ve handled product growth based on geographical location while highlighting what the future for their tech looks like.
Takeaways:
Setting boundaries to stay true to your core principles
Competition is more than just other offerings in your category
The importance of keeping your brand voice intentional
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