It’s 2021, and it’s time to think about how sales strategy will change for HME this year. Last year brought COVID-19 and with it considerable upheaval when it comes to HME sales, but providers learned several strategic sales lessons and innovated a number of creative solutions to tackle the PHE’s challenges. What lessons can they apply, and what changes can they expect? Tackling those topics and a whole lot more is Ty Bello, CEO of HME sales coaching and consulting firm [email protected]

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