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Episode 8 of Decode is deep diving into Stories - the full screen vertical content format that has infiltrated almost all social platforms.
Innovation Lead Jon is joined by Content Strategist Jessi as they discuss ephemeral content (aka short term, 24 hour viewable), why it has become so popular, and how can brands best harness its power.
If a Story post is only going to be viewable for 24 hours, then why should I bother? Let us tell you why!