Role Models Management: Ann Therese & Val Emanual Walking Down The Ethical Catwalk

Welcome To Another Episode Of The Decoding Purpose Podcast.

When we hear the word ethical used in a sentence it has a certain level of gravity. It is one that conjures up feelings of righteousness, morality, integrity and of purpose driven action and or responsibility. Simple to understand, and even easier to throw in a sentence, but what does it really mean? Is it a word, an image, or is it something that can only ever be applied in action?

I think over the coming years as purpose and the purpose economy continues to grow in momentum we will see a lot more people using the word ethical - talk about ethical sales, ethical marketing, ethical talent attraction or the creation of ethical products, but I also think for the consumers we will all have to really do our homework in every decision we make….because as the saying goes action is always louder than words.

However in a digital world it is often words or images that act as the click bait, making our job as purveyors of the internet even more important for the conscious evolution of our planet. The small choices we make matter more than ever and it's on us to decide how ethical a brand really is. Luckily for you...today I am honoured to not only showcase a truly ethical brand, but one that is breaking the status quo in an industry that in the past would never have been considered to be necessarily ethical.

Those guests are the co founders of Role Models Management - Ann Therese and Val Emanual all the way from New York City and Los Angeles respectively. Ann Therese and Val came together with a shared dream – starting a modeling agency that would disrupt the way we think about and see the industry.

Role Models are the agency that puts ethics, sustainability, environmental, and social justice at the core of the business. Founded in 2017, the agency came to life from the desire to build a platform where models are given a voice to speak about things they believe in. Ann Therese and Val wanted to show the world that models can be incredible agents of change and help shift pop culture in the direction needed for a better future.

Role Models™ aim to work with brands and clients that are making an effort to drive positive change within the industry. Role Models™ loves brands that are socially & environmentally responsible, innovative and cruelty free.

As models themselves Ann Therese and Val have lived through all of the ups and downs of an industry trading in on beauty, and through their belief in using the profile and influence that models have they have taken an outdated system into a new purpose driven paradigm….that absolutely has the power to use beauty (both the inside and outside) to change the world.

So without delay get ready to strut your stuff down the most conscious catwalk in town. Welcome to the podcast.