The world of business is changing. The single pursuit of 'profit at any cost' has been replaced by a desire to build companies that create a better future - and enjoy commercial success. To anyone in the space of purpose in business, this is not a new conversation, but I do believe today's guest, Alan Moore takes a new approach. One that explores the intersection between good design and good business and that celebrates purpose as being a core part of beautiful and influential purpose-driven brands.

Alan Moore is a designer and business innovator on a mission to help businesses discover their own unique beauty. He mentors teams and individuals deliver leadership programmes and advises clients on regenerative business practices. He has collaborated with companies and institutions all over the world, including PayPal, Microsoft, Xero and MIT. He has spoken at SXSW, the Hay Literary Festival and the Do Lectures; and is the bestselling author of Do Design: Why beauty is key to everything AND the book we will be discussing today - Do Build - How to make and lead a business the world needs.

In Do Build, Alan Moore draws on his years of research into some of the most pioneering and progressive businesses on the planet. By speaking to their purpose-driven founders, he discovers that it is possible to lead with generosity, has a transparent supply chain, design products and services that are considered and joyful, and create a company culture where individuals flourish.

By sharing examples of best practice, Moore invites us to create a different type of business: one that will regenerate and restore our economy, our environment, and our civilisation. The question he poses is this... Are we ready to build a new reality?

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