Have you been giving your credit card a bit of a work out with online shopping sprees during Covid? Did you ever stop and think about the complex distribution network that supports your online habit? I must admit that I didn't, until I met Ahmed Javed, Head of Marketing & Communications for EFL, a global supply chain company.
While many global businesses have been reducing operations during Covid, companies such as EFL may have never been busier. EFL may not be a household name (yet), but chances are they have distributed something to your home in the past. They have 60 offices in 25 countries and have been operating for 37 years!
The EFL story is one of complexity made simple by innovation, and it delivers a fascinating insight into an industry that many take for granted.