Nir Bashan is a world-renowned creativity expert. He works with leaders around the globe, teaching them to harness the power of creativity. He believes that everyone can learn to harness what he calls "The Creator Mindset", his formula for codifying creativity.
The benefits include improved profitability, better customer service, and a more meaningful workplace.
Nir's stories from his unique career are fascinating. He has taught undergraduate courses at UCLA, worked with global businesses, such as Microsoft, EA Sports and AT&T, and has been nominated for an Emmy!
In this episode, Nir details why he believes that creativity is essential to business success. He shares examples of companies who have thrived when harnessing creativity, and those who have failed by ignoring it.
An entertaining chat that uncovers some great insights on power of the Creator Mindset.